The research showed that beauty wipes will grow over 4% in the next three years, while in comparison, traditional skin care only grew 2% last year. The personal wipes sector as a whole was worth $2.5 billion in North America in 2016, while cosmetic wipes accounted for $414 million of the overall market that looks like it will only grow in the next years. Beauty wipe product offerings can be curated to any target consumer. Cosmetic brands have been creating anti-ageing wipes for the baby boomer customer, make-up removing wipes for the millennial, and deodorizing wipes for the male consumer.

The North American beauty wipes sector is only growing upwards. Both established brands and new brands are offering a selection of different beauty wipe options. Big companies, including beauty…